Buddha Recitation

Although Buddha Recitation is simple, it is very deep and encompassing. The most important thing is to be utterly sincere and earnest, for only then will your thoughts merge with those of Amitabha Buddha and will you reap true benefits in this very life. If you are lazy and lax, lacking even the least bit if reverence and awe, you may sow the seeds of future liberation but you must still bear the inconceivably evil karma stemming from disrespect and over-familiarity. Even if, thanks to residual merits, you escape the evil realms and are reborn in the celestial or human realms, you will still find it difficult to join the Ocean-Wide Lotus Assembly.

(Taken from Pure-Land Zen, Zen Pure-Land)